Who We Are


The Office of Trademark Licensing provides information, guidelines, and procedures related to the use of Duke's trademarks, in a manner that protects the integrity of the institution's trademarks and ensures such trademarks are used in an appropriate manner. Duke's Trademark Licensing Program is administered by Duke's Office of Trademark Licensing and overseen by the Director of Trademark Licensing.

Our mission is to protect and promote the name(s), images, symbols, logos, and trademarks that are associated with Duke University's name and its reputation as one of the finest universities in the country.  

GENERAL INFORMATION


LICENSING POLICY

Duke University has a long-standing policy of protecting the symbols that are associated with its name and reputation as one of the finest universities in the country.

INTERNAL REQUEST PROCESS

Duke's Trademark Licensing Policy requires that all items bearing any of Duke's names, trademarks, logos or images, be purchased from only Duke Licensees.

DUKE TRADEMARKS

Duke's trademarks include, but are not limited to: the words DUKE, Duke University, Blue Devils; and logos such as the Iron Duke D, the Blue Devil, the Duke Shield.

CODE OF CONDUCT

In March 1998, Duke became the first university in the country to develop and adopt a Code of Conduct for manufacturers of products bearing its trademarks.

DISCLOSED MANUFACTURERS

This list is updated monthly.

DUKE LICENSEES

Products bearing Duke's trademarks may be purchased only from companies that are officially licensed by Duke to manufacture or distribute products bearings its trademarks.